Why SEO is Important For Businesses SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Small businesses tend to approach branding in a more practical way; as long as they have a logo that represents their business, branding is considered less important. Why? Everything we know about every product we use is because of branding.
Butterflies used to be my visual brand. It is the link that connects the company to the customer and vice versa. Having a successful business is all about bringing in customers, which requires some type of branding and marketing. Therefore why do companies decide to link their products to celebrities? Branding exists to further the original product or service. Branding is just as important for small businesses as it is for big corporations. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an article about branding methods… Ten ways to build a brand for your small business Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Here’s a nice one: good branding not only gives confidence to the customer, it does a lot for the actual business owner. Image source: Pixabay In today’s competitive market, however, branding is actually more important for small businesses. Brands look for celebrities who share qualities, values, ideas in order to create a potential synergy between the company and/or its products and the celebrity. With great branding, all of the energy, time, money, and work that has gone into a company comes together as a complete and professional presentation. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.