App Store, iTunes Store, and Apple Books billing and help Contact Apple Support. This premium pricing strategy attracts middle to upper-class consumers and helps maintain Apple’s high-end image. We launched a Chat Rating feature which allows customers to rate each individual chat and enables businesses to find out just how happy their clients are when speaking online to a chat agent. Because of the innovation and technology in their products customers are fine with paying a higher price compared to some other brands. While they don’t come out and explicitly say “Buy the new iPhone X” they are showing the pictures that come directly from an iPhone. Apple takes a different approach, creating excitement by withholding information around new products as they tease it out. Accessibility and assistive technology 1-877-204-3930. Apple indirectly sells their product. Since customer satisfaction is a self-reported measure, businesses often try to figure out what their customers are thinking through a series of stats. Apple typically doesn’t have sales on their products and the price is usually standard and doesn’t drop until a new model is released. It also helps to turn heads by tapping into the curiosity of … For the seventh straight year, Apple has topped its competitors in the PC industry in the University of Michigan's American Customer Satisfaction Index (ACSI), achieving a score of 86 out of 100. NPS plays a central role in the daily management of Apple’s three-hundred plus stores. It’s an approach that turns existing customers into rabid fans, driving them to scour the web for more information and share everything they find. Enterprise 1-866-752-7753. Listening to customers isn’t something Apple does once a year or even once a quarter. Creating mystery around product launches is one of their best marketing tactics. Apple listens daily. Apple Cash and person to person payments 1-877-233-8552 Apple Inc. is perceived to defy the law of marketing and employ a rather unique marketing strategy where the company’s products are made to suit different end users’ specifications. Apple Inc.'s target market is customers with unique needs when it comes to the purchase of electronic gadgets. Education customers Support: 1-800-800-2775 Sales: 1-800-780-5009.